Mark WelkerThe genuine original: three avenues to authenticity in branded contentAs humans, we yearn for authenticity. In our personal lives we gravitate towards those we perceive as genuine, and equally, we keep at…6 min read·Jul 26, 2019----
Mark WelkerinCommonerSeeing is believing: balancing brand fit with authenticity in video contentIn content marketing, campaign objectives are the entry requirements of every story we create. Objectives need to be delivered on and…5 min read·May 10, 2019----
Mark WelkerinCommonerMaking thinking visible: telling better stories of how organisations thinkThinking is a powerful force. How we think leads to technological advancement, competitive advantage and new innovative ways of working…5 min read·Mar 14, 2019----
Mark WelkerinCommonerSuccess starts with challenge: how to reframe conversations about winningIn our private lives, when we are home on the couch, scrolling through our social media platform of choice (mine is Instagram by the way)…4 min read·Feb 26, 2019----
Mark WelkerinCommonerKnowing is only half the story“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”4 min read·Feb 18, 2019----
Mark WelkerinCommonerBe the enemy of averageVideo will no longer be special in 2019.5 min read·Jan 31, 2019--1--1
Mark WelkerReview of Yoyotta LTO Backup Software2021 Update: I wrote this review based on my experience with version 1 of Yoyotta, and have continued to use the software for the past few…10 min read·Aug 27, 2018--3--3
Mark WelkerinCommonerArt of the InterviewTips for guiding unscripted stories5 min read·Jul 15, 2016----
Mark WelkerinCommonerWhy brands need stories with conflictWhen brands search out conflict, they invariably find the basis of a good story.3 min read·Sep 15, 2014----
Mark WelkerAn inspired listMy five most frequent stops for daily inspiration and perspective.2 min read·Aug 28, 2014----
