The genuine original: three avenues to authenticity in branded contentAs humans, we yearn for authenticity. In our personal lives we gravitate towards those we perceive as genuine, and equally, we keep at…Jul 26, 2019Jul 26, 2019
Published inCommonerSeeing is believing: balancing brand fit with authenticity in video contentIn content marketing, campaign objectives are the entry requirements of every story we create. Objectives need to be delivered on and…May 10, 2019May 10, 2019
Published inCommonerMaking thinking visible: telling better stories of how organisations thinkThinking is a powerful force. How we think leads to technological advancement, competitive advantage and new innovative ways of working…Mar 14, 2019Mar 14, 2019
Published inCommonerSuccess starts with challenge: how to reframe conversations about winningIn our private lives, when we are home on the couch, scrolling through our social media platform of choice (mine is Instagram by the way)…Feb 26, 2019Feb 26, 2019
Published inCommonerKnowing is only half the story“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Feb 18, 2019Feb 18, 2019
Published inCommonerBe the enemy of averageVideo will no longer be special in 2019.Jan 31, 20191Jan 31, 20191
Review of Yoyotta LTO Backup Software2021 Update: I wrote this review based on my experience with version 1 of Yoyotta, and have continued to use the software for the past few…Aug 27, 20183Aug 27, 20183
Published inCommonerWhy brands need stories with conflictWhen brands search out conflict, they invariably find the basis of a good story.Sep 15, 2014Sep 15, 2014
An inspired listMy five most frequent stops for daily inspiration and perspective.Aug 28, 2014Aug 28, 2014