Mark Welker – Medium

Mark Welker

The genuine original: three avenues to authenticity in branded content

As humans, we yearn for authenticity. In our personal lives we gravitate towards those we perceive as genuine, and equally, we keep at…

Jul 26, 2019

The genuine original: three avenues to authenticity in branded content

Jul 26, 2019

Published in
Commoner

Seeing is believing: balancing brand fit with authenticity in video content

In content marketing, campaign objectives are the entry requirements of every story we create. Objectives need to be delivered on and…

May 10, 2019

May 10, 2019

Published in
Commoner

Making thinking visible: telling better stories of how organisations think

Thinking is a powerful force. How we think leads to technological advancement, competitive advantage and new innovative ways of working…

Mar 14, 2019

Making thinking visible: telling better stories of how organisations think

Mar 14, 2019

Published in
Commoner

Success starts with challenge: how to reframe conversations about winning

In our private lives, when we are home on the couch, scrolling through our social media platform of choice (mine is Instagram by the way)…

Feb 26, 2019

Success starts with challenge: how to reframe conversations about winning

Feb 26, 2019

Published in
Commoner

Knowing is only half the story

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Feb 18, 2019

Knowing is only half the story

Feb 18, 2019

Published in
Commoner

Be the enemy of average

Video will no longer be special in 2019.

Jan 31, 2019

Be the enemy of average

Jan 31, 2019

Review of Yoyotta LTO Backup Software

2021 Update: I wrote this review based on my experience with version 1 of Yoyotta, and have continued to use the software for the past few…

Aug 27, 2018

Review of Yoyotta LTO Backup Software

Aug 27, 2018

Published in
Commoner

Art of the Interview

Tips for guiding unscripted stories

Jul 15, 2016

Art of the Interview

Jul 15, 2016

Published in
Commoner

Why brands need stories with conflict

When brands search out conflict, they invariably find the basis of a good story.

Sep 15, 2014

Why brands need stories with conflict

Sep 15, 2014

An inspired list

My five most frequent stops for daily inspiration and perspective.

Aug 28, 2014

An inspired list

Aug 28, 2014

Mark Welker

Mark Welker

Mark Welker is an award winning short fiction writer, filmmaker, day dreamer and company director at video agency Commoner.

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